Segmenting and organising your subscribers based on what you know about them and what they do is one of the most powerful things you can do in email marketing – but it can be confusing! Especially with different software using different language like audiences, groups, tags, etc.
Inside Super Segmenting, I explain what all this terminology means and how best to structure your email marketing software so you are sending the right emails to the right people.
You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.
PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).
What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.