Do you know what a lead page is? Maybe you’ve heard the term opt in. Or maybe the term lead magnet is more familiar. Or maybe sign-up page. Either way, they are all the same thing. And this episode is all about what you need to make a high converting lead page.

There are 7 key things to consider for and include on your high-converting lead page:

  1. Distraction Free
  2. Simple page design (no scroll)
  3. Enticing headline / subheadline
  4. Quick Benefits
  5. Mockup Image
  6. Button Text
  7. Mobile friendly

PLUS Privacy Policy link

And I explore these in-depth in this episode.


Want to see what I’m talking about? Check out my lead page here (and if you’re not already on my list, why not join!?). It’s not perfect but it converts, at 72.2% for cold ad traffic – that is people that have never had anything to do with me before.


If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and plenty of examples inside The Email Experience, my online email marketing membership that helps you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell. So if you want that guidance to make the start, you can join the waitlist at


Want to see more of what I get up to when I’m not podcasting? 

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.