Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m answering one of the most frequently asked questions I get which is “how often should I be sending emails?”
I get it. It’s a fine balance between wanting to show up consistently for your subscribers but not wanting to “annoy” them, wanting to get more sales but not wanting to be just salesy, and wanting to grow your business in less time but trying to find the time to write emails.
With many factors this is why it’s an “it depends” answer.
In this episode, I’m going to discuss a few considerations that could influence your email schedule.
Consideration #1: How often you are producing core content
Consideration #2: How often you are promoting
Consideration #3: How many automations you have
Consideration #4: How often you are emailing now
Is there such a thing as too much?
Yes and no. I believe you can be emailing as much as your audience wants to hear from you.
But it should be done with tact and respect.
This means if you want to increase your frequency, look at segmenting your list to see who is interested in receiving what. And give them options to opt out.
So for example, Podcast + content funnel or podcast + updates. Then I also have weekly emails going to EE members.
One trick I use is to send different things on different days:
- Monday is podcast
- Tuesday is EE
- Wednesday is content funnel
- Thurs or Fri is other updates
That way if by some chance someone is on all lists they aren’t getting multiples a day.
But that’s me – an email expert using email to support my subscribers in different ways. I’m at the extreme end. For you, it’s just starting where you are now.
If I were to boil it down to one recommendation it would be this…
Minimum monthly but probably more than you are doing now.
If you are looking for ideas to send to your list now that you intend to be emailing more often, then I can highly recommend getting your hands on my freebie 80+ fill in the blank email ideas . yaelkeon.com/ideas
Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.
I’ll see you in the next episode.
Want to see more of what I get up to when I’m not podcasting?
- Hang out with me on Instagram @yaelkeon
- Come join the free Facebook group Connect and Grow with Email with Yael Keon
- Grab your free download 80 Fill in the Blank Email Ideas
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.