This is not another podcast episode on planning. 

While I love getting into those post its, coloured markers and calendars – all of that doesn’t help if you don’t think about how to actually follow through on your plans.

This comes up a lot with email marketing in particular because it often falls into the “important but not urgent” category of work. You have the best of intentions at the beginning of the year or quarter or month but then when it comes to actually doing the work it just doesn’t happen.

So let’s combat that right here, right now at the beginning of the year.

Inside this episode, I’m going to talk about 4 key areas that you need to look at to make sure you actually follow through.


Want help to get setup or to sort out your software? Check out my new agency Email Automation Co ( and we’ll take that big task off your list so you can focus on sending those emails – knowing they are going to the right people at the right time.


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