Welcome back to Easy Email Marketing. In this episode I’m exploring the basics of email marketing for service-based businesses. Don’t worry if you’re not a service-based business, this is one of three starter episodes. Ecommerce businesses, I explored the basics of email marketing for your industry in the previous episode. And digital product businesses, I’ve got you covered in episodes 4, right around the corner. And, there’s more crossover than you would realise when it comes to email marketing, so even if you’re not a service-based business, tune in to find out more.


Topics covered in this episode include:​ ​  

  • A reminder that this is big picture, and not to implement everything at once
  • How to grow your eCommerce email marketing list
  • Engaging and nurturing your list (and not just the newbies!) 
  • Email automation for service-based businesses


Want to see more of what I get up to when I’m not podcasting? 


And don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.