You know it. I know it. There is a lot of information out there when it comes to email marketing, list building and sales funnels. Everyone seems to be saying the same thing – which isn’t surprising considering many online entrepreneurs learnt from the same couple of people or from people who learnt from those people and so on.

There is an epidemic out there of misinformation which can make even the most astute business owner confused about what you “should” be doing when it comes to email marketing.

There are a lot of well-meaning educators and course creators out there who, yes, some of which have had significant success. But many only understand the online course creation or membership world.

They just don’t understand how to translate these strategies into real life business. Or even online businesses that are selling things other than digital products. How could they? They haven’t had the experience or education to know the difference.

If you provide services digitally or in person or if you sell products in a physical store or online, the way you market your business and use email marketing specifically should be different than those online educators.

And we need to understand that distinction.


In this episode, I’m sharing some of the most common things those online gurus teach and how it is only part of the picture.

Take this as your permission to think outside of the box of what everyone seems to be teaching and instead think about it through the lens about what you know about your industry, business and audience.

Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about, please let me know over on Instagram @yaelkeon.


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Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.