Email Marketing for Ecommerce
All you need to learn how to get more sales and provide amazing customer service - in your sleep!
ECOMMERCE + EMAIL MARKETING = A MATCH MADE IN HEAVEN
Honestly, I wish I had an ecommerce business sometimes. It's just so much more... transactional.
Your subscribers know what to expect when they sign up to your list.
They WANT to know about your products.
They WANT to know when you have a promotion.
They WANT to know when you release something new.
And often they also want to know the behind the scenes and get helpful or motivational tips from you too.
But ecommerce email marketing goes well beyond just sending campaigns...
Here's some things you may not know email marketing can do for you...
Get signups that aren't just 10% off
Yes, you can use this strategy but that will likely only catch fencesitters. What if you could also attract new subscribers earlier in the decision making process through lead magnets, giveaways or collaborations?
Send more than just Abandoned Carts
You can retarget your website visitors and past customers in so many different ways including browse abandonment, upsells, cross-sells, replenishment reminders and customer win-backs.
Integrate with all your extra apps
Don't just connect to your ecommerce store - have your email marketing work together with Reviews, Rewards, Wishlist, SMS and more.
All your communications in one place.
Get more out of every email you send
Make it easy for subscribers to start shopping, access their orders or update their wishlists through smart header and footer content blocks.
This is also the place to add conversion boosting details like testimonials, quick-answer icons and social proof.
Reduce admin load with proactive customer support
By sending post purchase sequences that are customised based around the product category and/or individual product they purchased. Think care instructions, how to use, how to style, etc. You could even send maintenance reminders months down the track.
Personalise every email (and not just their name)
Create personalised product feeds or send emails at the time it's predicted they will most likely open. Use unique coupon codes for every subscriber so you can have legitimate urgency. And, take control of who sees what content blocks within your emails based on what you know about them.
Yes, it is possible to send one email which includes different offers for customers vs non-customers - or almost any imaginable detail you have.
Want some Email Marketing Magic added to your Business?
If you want to know how Email Marketing really works
Free, mini-training Beyond Words: The 7 Drivers of Email Engagement
If you want to pick & mix what you implement now...
Finally… an email marketing course that teaches email marketing
If you want it done for you...
Whether you are starting from scratch, migrating software or sorting out a "hot mess", check out The Email Implementor.
Unsure what you need? Book a Complimentary Strat Chat here.
Suggested podcast episodes & blogs just for you
The Best Email Marketing Software for ECommerce Businesses
Find the best email marketing software for your e-commerce store—compared by features, pricing, and ease of use.
Ultimate Guide to Ecommerce Automations
If you’re an ecommerce business owner looking to unlock the full potential of email marketing, you’re in the right place. Learn how to elevate sales with these effective email marketing strategies.
E-commerce: Choosing the right email marketing software | Episode 78
It’s that time again where I answer the FAQ of what’s the best email marketing software for my business - but instead of talking generally I want to get stuck into the specifics for e-commerce businesses. (Services and digital products you’ll get your turn soon!). In...
Essential Ecommerce Automations | Episode 61
Want more time in your business? And a bunch of sales to go along with it? It’s not about sending a tonne of email campaigns or doing flash sales. Instead, it’s about having the automations in place to have those emails going out to the right people at the right...
The Klaviyo Episode | Episode 32
Welcome back to Easy Email Marketing, I’m your host Yael Keon and today’s episode is the final one in a series all about the different email marketing options out there. I’ve already covered ActiveCampaign, ConvertKit, MailChimp and MailerLite in previous episodes and...
eCommerce Email Marketing in a Nutshell | Episode 02
Welcome back to Easy Email Marketing. In this episode, I’m exploring the basics of email marketing for eCommerce businesses. Don’t worry if you’re not an eCommerce business, this is one of three starter episodes Service businesses and digital product businesses, I’ve...
What software should I use?
Good question! And the answer is whatever you will actually use!
So if you are already using something, you are happy enough with it and it has the functionality your growing business needs then no need to switch "just because".
But if I were to recommend something - it would be Klaviyo
Designed specifically for e-commerce businesses, it has advanced automations, deep data insights and helps you create personalised customer experiences.
Or if you are looking for something more entry level MailerLite is a great option.
Hi, I'm Yael
Business Strategy & Systems Consultant, for small business owners building a business around their life, unapologetically.
> A marketing degree, an MBA, and a stack of courses since. The learning never stops.
> 25 years in marketing, more than 10 of them online, and hundreds of business owners helped.
> Strategist and builder in one. I design it, and then I build it.
> The whole picture: marketing, sales, and delivery, joined up.
> Host of That Systems Show Podcast
> Neurodivergent founder, running the business during school hours.
> FIFO wife, soccer mum of two, netball player, Survivor superfan, puzzler and lawn enthusiast.
I have the strategic brain, the technical chops, and the qualifications, so you can be confident I can help you. And because I run my own business around school hours with a brain that needs things a certain way, I build yours to suit how you work rather than how you think you're supposed to.
ARE YOU PROVIDING THE FULL EXPERIENCE FOR YOUR SUBSCRIBERS?
This is what you should have covered...
The Sign Up Experience
Have your audience eager to join your list and make it easy for them to do so.
Go beyond "get 10% off" and "subscribe to my newsletter" and see how it can work for you.
The Welcome Experience
Have your newest subscribers feeling the love from the moment they join your world - and converting ASAP.
This is when your subscribers are most eager to hear from you so make it count!
The Nurture Experience
Consistently engage with your subscribers with great content, great offers and great emails (with a dash of automation & conditional content).
The Sales Experience
Yes you need to sell - but you can do it in a feel good, service led way. Choose from "everyday" strategies, promotions and launch models. Add some clever retargeting automations and you'll have a complete sales system.
The Post-Purchase Experience
Your email strategy shouldn't end once your subscriber hands over their credit card. In fact, it's just the beginning for building loyalty and trust.
Reduce the admin load and increase customer satisfaction with thank you and customer service sequences
Learn More About the 5 Email Experiences in the Email Experience Membership
