Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m looking forward and casting a vision towards 2022. In this episode, I’m making my top 10 predictions for the future of email marketing and what you might want to be considering in your strategy or layering in.

WARNING: Some of these strategies are a bit advanced and I’ve created this list with regular emailers in mind who are looking to improve & take the next best steps.

So if you are right at the beginning of your email marketing journey, listen as there are some gold nuggets in here but don’t feel like you have to have all this together right away.

The most important thing you need to know is that email marketing is not going away and the sooner you begin, the better. Even with just a welcome email and a monthly update. I always propose making a start then adding layers.

But with that said, let’s geek out together with a few of the predictions I am seeing coming.

  1. Personalisation
  2. Segmenting
  3. Subscriber Choose Your Own Adventure
  4. Software Integration
  5. 1 to 1 Sales Outreach
  6. Open Rates
  7. Interaction
  8. Lead Magnets
  9. Accessibility
  10. Exclusives


Email is certainly not dead, in fact it is one of the most promising areas for growth in your business. 


If you want guidance with any of this, I cover some of these points in great depth inside the Email Experience membership. And some I will be adding in 2022.

I’m talking strategic lessons, tech tutorials, express packs and more.

If email is something you want to explore in more details in 2022 then I invite you to  join the waitlist at yaelkeon.com/experience/


Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.


Want to see more of what I get up to when I’m not podcasting? 

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.