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The P.S. Strategy | Episode 60

The P.S. Strategy | Episode 60

by Yael Keon | Jul 25, 2022 | Content Marketing, Easy Email Marketing Podcast, Email Engagement

The P.S. is one of the most important areas of real estate in your emails – yet so many people forget to utilise it. Whenever someone scans an email they go first to the subject line, then to the opener and skip to the end. In fact, stats have shown that “79% of...
Easy Content Creation for Socials AND Email with Tahryn Bolt | Episode 50

Easy Content Creation for Socials AND Email with Tahryn Bolt | Episode 50

by Yael Keon | Apr 25, 2022 | Content Marketing, Easy Email Marketing Podcast, Email Marketing, Social Media

Social Media. Content Marketing. Email Marketing. It just seems to much to do, consistently. But what if I told you there was a way to make content creation for all three, easy. Well in this weeks podcast episode, I have an amazing guest who is sharing exactly how....
Spice up your subject lines | Episode 42

Spice up your subject lines | Episode 42

by Yael Keon | Feb 28, 2022 | Content Marketing, Easy Email Marketing Podcast, Email Engagement, Email Marketing, Email Marketing Tips, What to send

Let’s talk Subject Lines – the most important copy of your emails.But don’t fear, I’m not going to ask you to write 20, 30 or 100 different versions for every single email you send (like some copywriters recommend).I don’t have time for that and I know you don’t...
THE ONLY 3 THINGS YOU ACTUALLY NEED TO GET STARTED WITH EMAIL MARKETING

THE ONLY 3 THINGS YOU ACTUALLY NEED TO GET STARTED WITH EMAIL MARKETING

by Yael Keon | May 25, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning

THE ONLY 3 THINGS YOU ACTUALLY NEED TO GET STARTED WITH EMAIL MARKETINGIf you’ve ever been told or read that email marketing is difficult, I’m here to bust that myth.Getting started with email marketing is really easy, and you only need to do three...
HIGH-CONVERTING LEAD PAGES: WHAT’S THE SECRET?

HIGH-CONVERTING LEAD PAGES: WHAT’S THE SECRET?

by Yael Keon | May 19, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning, Promotions

HIGH-CONVERTING LEAD PAGES: WHAT’S THE SECRET? The million dollar question: What makes a great lead page? Before we get too far in, in case you’re not sure what a lead page even is, here’s a bit of a rundown. A lead page – or opt in page, lead magnet page,...
WHY YOU WANT TO BLOG AND EMAIL

WHY YOU WANT TO BLOG AND EMAIL

by Yael Keon | Apr 21, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning

WHY YOU WANT TO BLOG AND EMAIL Do you have a core content platform? A blog, a YouTube channel, a podcast?  Whether you’ve got one, a combination, or all three, these content platforms are an absolute gold mine for your email list. Watch this video to understand...
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Hi, I'm Yael, Business Strategy & Systems Consultant

For small business owners building a business around their life, unapologetically.

Systemise the boring. Automate the repetitive. Create space for ideas.

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Uncover what's quietly (or not so quietly) costing you time, money and headspace. And know how to turn it around.

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We acknowledge the Traditional Owners of the land where we work and live, the Whadjuk (Perth region) people. We pay our respects to them and their cultures; and to elders both past and present.

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