Email Marketing Automation
Let email automation handle your marketing, so you can focus on growing your business.
Let automation do the heavy lifting - so you can focus on what matters most.
Tired of wasting time on repetitive emails? Email marketing automation is your secret weapon.
Let your automations do the heavy lifting while you focus on what really matters—growing your business.
No more juggling complex workflows or stressing over every detail. With automated emails, you'll keep your audience engaged, nurture leads, and drive sales—all while you sleep.
It’s time to work smarter, not harder.
Check out all the below resources to help you make a start on email marketing automation.
Here's a few of my favourite ways to use automations
Welcome New Subscribers
This is your most important automation because when someone first joins your list - this is the time they are most interested in hearing from you. These emails will get the highest open rates of all - so take advantage.
Use these to connect and help your new subscriber to make an informed decision about the right next step for them.
Sales Re-targeting
Identify key actions your subscribers take or key moments they are likely to buy and then follow up with emails. Abandoned Carts are the classic example but there are so many more you can do.
Browse abandonment, for example, when someone looks at a product but doesn't add to cart. OR for services / digital creators you can do this with sales or services pages.
Then there are replenishment reminders, rebooking reminders, customer win-backs and so many more.
Content Funnels
Got a back catalogue of great content that you've already sent but all your new subscribers could benefit from?
Introducing content funnels...
This magical automation triggers after the welcome (or any key decision point) and you can send an email a week for as long as you want.
The goal? Taking them on a step by step journey and eliminating the pressure for you to write a "newsletter" every week.
Post-Purchase
Email marketing does not end at the sale. In fact, it is only the beginning.
Automations really come into their own to help you support you newest customers, clients and members with all they need to know.
For clients and students - you can onboard them and off board them really well. Connect this with your forms, contracts and standard processes and your admin load can be significantly reduced.
For ecommerce - you can ensure they have all the important information they need about their purchase. Reducing support requests.
And don't forget those all important review / testimonial requests.
Get Personal
Create a different experiences and send different emails within the same automation by based around what you know about your subscribers or what actions you have taken.
Better yet, take control of who sees what content blocks in an email using conditional blocks.
Add in personalised product feeds, predicted send times & dynamic coupon codes and now you are really talking and connecting.
Want to learn how to get this data? Check out the Sneaky Target Market Research podcast episode.
Routing Automations
Not all "email" automations need to send emails.
Instead use them for keeping tags & fields up to date, to move contacts to the correct lists and/or automations and to connect external integrations like your calendar or ecommerce store.
Plus by using routing automations you can separate all the conditions into one handy to manage place and just leave the email delivery ones to send the emails.
Read this blog for more on this strategy.
Want some Email Marketing Magic added to your Business?
If you want to know how Email Marketing really works
Free, mini-training Beyond Words: The 7 Drivers of Email Engagement
If you want to pick & mix what you implement now...
Finally… an email marketing course that teaches email marketing
If you want it done for you...
Whether you are starting from scratch, migrating software or sorting out a "hot mess", check out The Email Implementor.
Unsure what you need? Book a Complimentary Strat Chat here.
Suggested Email Marketing Automation Blogs & Podcast Episodes
The Ultimate Email Marketing Shortcuts | Episode 158
You've seen the ads. Fill-in-the-blank templates for every week of the year. Swipe files with "my exact welcome sequence, word for word." Custom GPTs that write your emails for you. The shortcut economy promises you can bypass the hard part of email marketing if you...
3 Email List Segmentation Methods You Should Be Using
Want to send more relevant emails? These 3 list segmentation methods help you connect with subscribers based on who they are and what they do.
Routing Automations: The Email Fix Nobody’s Talking About
Email marketing getting messy? Learn how routing automations act as a central command system, streamlining your workflows, reducing errors, and keeping your emails organised and effective.
Email Flows for Online Businesses
If you’re in the business of selling digital downloads, course memberships, online programs, masterminds, or any other digital product, you’re in the right place!
Automate Email Sending: Top 10 Hacks
The process of planning and creating automations can be incredibly daunting for some! To simplify things, I’m sharing ten of my favourite tips to help you speed up the creation of your automations and make the process easier.
Beginners Guide to Email Marketing Segmentation
Navigating through terms like lists, segments, tags, fields, groups, and audiences can be overwhelming! Let me clear up the confusion.
Your Automations Check List - by Business Type
E-commerce
✅ Coupon Code Delivery
✅ Welcome Series - Lead vs Customer
✅ Browse Abandonment
✅ Abandoned Cart
✅ Back in Stock
✅ Customer Thank You - New vs Returning
✅ Product / Product Category Support
✅ Review Request
✅ Replenishment Reminder
✅ Customer Win-Back
✅ Loyalty Program Updates
✅ Wishlist Updates
Services
✅ Lead Magnet Delivery
✅ Welcome Series
✅ Content Funnels
✅ Services Page Abandonment
✅ Application Confirmation
✅ Discovery Call Follow Ups
✅ New Client Onboarding
✅ Client Offboarding / Cross Sell
✅ Rebooking Reminders
✅ Testimonial Requests
✅ Past Client Check-ins
✅ Client Win-Backs
Digital Creators
✅ Lead Magnet Delivery
✅ Webinar / Masterclass Delivery
✅ Welcome Series
✅ Content Funnels
✅ Sales Page Retargeting
✅ Waitlist Confirmation
✅ Evergreen Sales Funnels
✅ Tripwires and Flash Offers
✅ Student / Member Onboarding
✅ Student / Member Offboarding
✅ Upsells and Cross-sells
✅ Testimonial Requests
Hi, I'm yael
> Email Marketing & Business Systems Consultant
> 20 years Experience
> 10 years in business
> 100s of Clients
> MBA
> BComm (Marketing & Advertising)
> Host of The Easy Email Marketing Podcast
> FIFO Wife and Mum of 2
> Netball Player Coach (and reigning champs!)
> Survivor Superfan
> Spends way too much time fixing my lawn
But in all seriousness - I have the perfect blend of the strategic brain, technical chops and actual qualifications so you can be confident I can help you.
Automations are used in all 5 of the Email Experiences
This is what you should have covered...
The Sign Up Experience
Have your audience eager to join your list and make it easy for them to do so.
Go beyond "get 10% off" and "subscribe to my newsletter" and see how it can work for you.
The Welcome Experience
Have your newest subscribers feeling the love from the moment they join your world - and converting ASAP.
This is when your subscribers are most eager to hear from you so make it count!
The Nurture Experience
Consistently engage with your subscribers with great content, great offers and great emails (with a dash of automation & conditional content).
The Sales Experience
Yes you need to sell - but you can do it in a feel good, service led way. Choose from "everyday" strategies, promotions and launch models. Add some clever retargeting automations and you'll have a complete sales system.
The Post-Purchase Experience
Your email strategy shouldn't end once your subscriber hands over their credit card. In fact, it's just the beginning for building loyalty and trust.
Reduce the admin load and increase customer satisfaction with thank you and customer service sequences.
LEARN MORE ABOUT THE 5 EMAIL EXPERIENCES IN THE EMAIL EXPERIENCE MEMBERSHIP
STILL UNSURE IF WE ARE THE RIGHT FIT?
STUCK FOR EMAIL IDEAS?
HERE'S OVER 80 OF THEM. FILL IN THE BLANK STYLE.