Email Marketing Content

What to Send to your Email List

Everything you need to send better emails that engage, convert & feel like you

Are you making your emails harder than they need to be?

Many of us overcomplicate things when it comes to crafting the perfect email marketing content.

We set huge expectations—dreaming of brilliant campaigns, captivating copy and everybody opening. Only to find ourselves overwhelmed and falling behind.

So you don't write them.

And you don't click send.

And your subscribers don't get help.

And you don't get sales.

Let's get you sending emails that get opens, clicks and conversions

- without the ick factor

Here's a few ways to make your emails better

Remind yourself why they signed up

This is the key to knowing what to send.

Did they sign up for a coupon code? Then they want offers and how to choose the best product for them.

Did they sign up for a lead magnet? Then send them emails that help with the challenge or wanted outcome of that lead magnet.

Did they sign up for tips, insights and special offers? Send those!

Want a constant reminder of this? Print your free permission slip.

Send more than just newsletters

In fact, scrap the news part altogether.

Instead, focus on sending letters that share something your subscribers need to hear today. This is what creates deeper connection.

Or just talk about the darn product. That's what they want to know about anyway!

Keep emails simple with one main call to action per email.

Get 15 Practical Email Writing Tips in this podcast episode.

 

 

Have a go-to content plan

Don't just leave it to the last minute to come up with an idea of what to send.

Every email you send should be aligned with your overall business and marketing strategy.

But that makes it easier.

Choose a theme or topic or event to base your content on and then brainstorm ideas based around that.

It's so much easier to generate ideas when you aren't choosing from "everything".

Want some ideas? Get 80+ Fill in the Blank Email Ideas for free here.

Get more out of every email you send

Make it easy for subscribers to start shopping, book now, access their portal or browse your blog through smart header and footer content blocks.

This is also the place to add conversion boosting details like testimonials, quick-answer icons and social proof.

Not every email needs to be a "sales" email but that doesn't mean you can't include some sales elements.

Intrigued? Learn The Sandwich Strategy here.

 

Get personal

Send different emails to different subscriber groups based around what you know about them or what actions they have taken.

Better yet, take control of who sees what content blocks in an email using conditional blocks.

Add in personalised product feeds, predicted send times & dynamic coupon codes and now you are really talking and connecting.

Want to learn how to get this data? Check out the Sneaky Target Market Research podcast episode.

 

Use AI - partially

AI is a game changer for your email marketing - but it is not a replacement for your personality and branding.

Top tip? The more detail you give it about your branding, offers, target marketing and messaging - the better results it will produce.

Use it for generating content ideas, generating 20 subject line options, converting existing content into an email and adding Survivor metaphors to enhance the content.

Get more tips in the Using ChatGPT for your Email Marketing podcast episode.

 

Suggested Email Marketing Content Blogs & Podcast Episodes

Promotional Email Survival Guide

Promotional Email Survival Guide

Your email welcome series is more than a simple “hello”—it’s the moment when subscribers are most curious, engaged, and ready to take the next step, making it the single most effective automation for building trust, showcasing value, and driving action.

The Ultimate Email Prompt for Writing with AI

The Ultimate Email Prompt for Writing with AI

Discover how the right email prompt can help you leverage AI to write personalised, engaging emails that capture your unique voice, save time, and boost your email marketing efforts.

Mindset Shift: Letters Not Newsletters

Mindset Shift: Letters Not Newsletters

Many of us carry this belief that we need to “earn our place” in someone’s inbox. But here’s the reality: Your subscribers aren’t looking for another information download. They’re looking for connection, insight, and that little spark that helps them see things differently.

EXPLORE ALL EMAIL MARKETING CONTENT BLOGS & PODCAST EPISODES

Some quick ideas of what to send - just for you

E-commerce

Yes, send those promotions, special offers and product releases.

But also send:
- Information on how to make the right choice
- Behind the scenes creation
- Round up selection guides
- General helpful content that relates to your audience (e.g. Top Ski Locations for your Plus Size Snow Gear brand)

And don't forget to use automations too!

 

Learn more about email marketing for ecommerce here

Services

Yes, let them know how to work with you.

But also:
- Let them know they aren't alone
- Reasons why X hasn't worked
- What makes you / your offer different
- Eliminate excuses
- Examples of people like them achieving the results they want

And don't forget to use automations too!

 

Learn more about email marketing for service providers here

Digital Creators

Yes, have those funnels and launches.

But also:
- Your blog, podcast or video content
- Engagement getting questions
- How you get them from A to B
- What works vs what doesn't
- The things that get in the way
- Quick Wins
- Case Studies and Student Wins

And don't forget to use automations too!

 

Learn more about email marketing for digital creators here

Hi, I'm Yael

Business Strategy & Systems Consultant, for small business owners building a business around their life, unapologetically.

> A marketing degree, an MBA, and a stack of courses since. The learning never stops.
> 25 years in marketing, more than 10 of them online, and hundreds of business owners helped.
> Strategist and builder in one. I design it, and then I build it.
> The whole picture: marketing, sales, and delivery, joined up.
> Host of That Systems Show Podcast
> Neurodivergent founder, running the business during school hours.
> FIFO wife, soccer mum of two, netball player, Survivor superfan, puzzler and lawn enthusiast.

I have the strategic brain, the technical chops, and the qualifications, so you can be confident I can help you. And because I run my own business around school hours with a brain that needs things a certain way, I build yours to suit how you work rather than how you think you're supposed to.

Learn more about Yael

What to send is just one piece of the puzzle...

Here are the other experiences you should be creating

The Sign Up Experience

Have your audience eager to join your list and make it easy for them to do so.

Go beyond "get 10% off" and "subscribe to my newsletter" and see how it can work for you. 

 

Learn more about list building

The Welcome Experience

Have your  newest subscribers feeling the love from the moment they join your world - and converting ASAP.

This is when your subscribers are most eager to hear from you so make it count!

Steal my welcome series scripts

The Sales Experience

Yes you need to sell - but you can do it in a feel good, service led way. Choose from "everyday" strategies, promotions and launch models. Add some clever retargeting automations and you'll have a complete sales system.

 

how to increase email sales

The Post Purchase Experience

Your email strategy shouldn't end once your subscriber hands over their credit card. In fact, it's just the beginning for building loyalty and trust.

Reduce the admin load and increase customer satisfaction with thank you and customer service sequences.

learn how to automate

Learn more about the 5 Email Experiences in the Email Experience Membership

For more, get my membership, 'The Email Experience'

STILL UNSURE IF WE ARE THE RIGHT FIT?

Get in touch