Email Marketing Sales
All you need to learn how to sell more via email - without feeling spammy, sales-y or annoying.
Want to boost your sales? Email Marketing is where it is at
Did you know email marketing has the highest return on investment of any online marketing strategy? Campaign Monitor studied this and showed an average ROI of $44 per $1 spent. But that's an arbitrary statistic that gets referenced all the time.
What about for actual, real-life businesses?
Personally I've worked with clients seeing an ROI of $49.17! And that's with a list of almost 100,000 subscribers and includes the cost of my personal consultation.
It's possible. It just takes smart strategy and a few killer automations. If you're wondering how to sell via email effectively, the right approach can make all the difference.
Check out all the below resources for email marketing tips to increase sales.
Here's a few (lesser-known) ways Email Marketing can generate more sales
Automations - at every step
The best time to send a sales offer? When someone is most likely to buy.
It's all in the timing.
The most common examples? Abandoned Carts and your Welcome Series.
But there's also Browse Abandonment, Rebooking Reminders, Predicted Next Order Dates, Upsells and more.
The Sandwich Sales Strategy
Get more out of every email you send by adding calls to action (or subtle mentions) at the top and the bottom of every email you send.
The body content is the value but the rest you can tailor it. Think like a webpage but in your inbox.
Get a full breakdown of this strategy in this podcast episode.
Increase Relevance by Getting Personal
Send different emails to different subscriber groups based around what you know about them or what actions you have taken.
Better yet, take control of who sees what content blocks in an email using conditional blocks.
Add in personalised product feeds, predicted send times & dynamic coupon codes and now you are really talking and connecting.
Want to learn how to get this data? Check out the Sneaky Target Market Research podcast episode.
Validate Ideas
The best thing about having an email list of engaged contacts? You have a ready made audience you can test your ideas with - before you spend weeks or months creating a sales page or building out your product.
Test ideas by asking directly if they are interested, doing "pop up" offers or pre-sales.
Work from Data not Vibes
Not only do you have an audience of subscribers you can test ideas with but you have a tonne of data you can use to determine where best to focus your time.
What content gets the most interest? > Create more of this
What subscribers clicked the link to your offer page? > Personally follow up
Happier Customers & Clients
Email Marketing does not stop at the sale. In fact, this is just the beginning.
Of course you can use email for upsells, cross-sells and win-backs. But you can also use it to provide amazing customer service.
Post purchase thank you, student onboarding and client offboarding are just some examples.
By streamlining your admin tasks you ensure your clients and customers are supported every step of the way.
Want some Email Marketing Magic added to your Business?
If you want to know how Email Marketing really works
Free, mini-training Beyond Words: The 7 Drivers of Email Engagement
If you want to pick & mix what you implement now...
Finally… an email marketing course that teaches email marketing
If you want it done for you...
Whether you are starting from scratch, migrating software or sorting out a "hot mess", check out The Email Implementor.
Unsure what you need? Book a Complimentary Strat Chat here.
Sales Focused Blogs & Podcast Episodes
Promotional Email Survival Guide
Your email welcome series is more than a simple “hello”—it’s the moment when subscribers are most curious, engaged, and ready to take the next step, making it the single most effective automation for building trust, showcasing value, and driving action.
Sales Follow Up Emails That Actually Work
Sales follow up emails aren’t just about selling—they’re your secret tool to delight customers, provide support, and encourage repeat business without extra effort.
5 Antidotes for Sales Mindset Wobbles
I’ve got five quick, practical tips lined up for you, designed to help you silence those doubts and press “send” on that email with confidence.
The Client Email Sales Invitation Strategy
The Quarterly Client Sales Invitation is a low-pressure strategy that helps you book clients effortlessly by focusing on value, scarcity, and easy next steps to naturally engage your audience.
How to Create Converting Emails
Converting emails isn’t just about making sales—it’s about driving any action you want from your subscribers. Whether it’s getting them to click a link, download a resource, or make a purchase, the key lies in your strategy.
Email Marketing Tips to Increase Sales
I’m going to dive into something a bit different—some of my favourite email marketing hacks that can truly level up your sales strategy.
Some Quick Sales Ideas Just for You
E-commerce
Lucky duck! E-commerce emails are almost always expected to include sales.
Here's some fun promo ideas that may help you stand out from the crowd:
- 3:33pm Sale
- Anti-Sale Sale
- World Pizza Day Bundle (or any random day - even if it's irrelevant)
- Zodiac Sign Sales (different product recommendations for different signs)
And don't forget to use automations too!
Services
Yes you can let subscribers know at signup how they can work with you
But you could also:
- Build a waitlist
- Do a quarterly "now taking new clients" offer
- Write Case Study Emails
- Add a booking P.S. to every email
- Integrate your CRM with your email marketing
And don't forget to use automations too!
Digital Creators
Yes there are launches
But also:
- Evergreen Sales Funnels
- Tripwires
- Use a Waitlist
- Bump Offers
- Pop Up Offers
- Flash Sales
- Backend Memberships or high end upgrades
And don't forget to use automations too!
Hi, I'm Yael
Business Strategy & Systems Consultant, for small business owners building a business around their life, unapologetically.
> A marketing degree, an MBA, and a stack of courses since. The learning never stops.
> 25 years in marketing, more than 10 of them online, and hundreds of business owners helped.
> Strategist and builder in one. I design it, and then I build it.
> The whole picture: marketing, sales, and delivery, joined up.
> Host of That Systems Show Podcast
> Neurodivergent founder, running the business during school hours.
> FIFO wife, soccer mum of two, netball player, Survivor superfan, puzzler and lawn enthusiast.
I have the strategic brain, the technical chops, and the qualifications, so you can be confident I can help you. And because I run my own business around school hours with a brain that needs things a certain way, I build yours to suit how you work rather than how you think you're supposed to.
Sales is just one piece of the puzzle...
Here are the other experiences you should be creating
The Sign Up Experience
Have your audience eager to join your list and make it easy for them to do so.
Go beyond "get 10% off" and "subscribe to my newsletter" and see how it can work for you.
The Welcome Experience
Have your newest subscribers feeling the love from the moment they join your world - and converting ASAP.
This is when your subscribers are most eager to hear from you so make it count!
The Nurture Experience
Consistently engage with your subscribers with great content, great offers and great emails (with a dash of automation & conditional content).
The Post-Purchase Experience
Your email strategy shouldn't end once your subscriber hands over their credit card. In fact, it's just the beginning for building loyalty and trust.
Reduce the admin load and increase customer satisfaction with thank you and customer service sequences
Learn more about the 5 Email Experiences in the Email Experience Membership
STILL UNSURE IF WE ARE THE RIGHT FIT?
STUCK FOR EMAIL IDEAS?
HERE'S OVER 80 OF THEM. FILL IN THE BLANK STYLE.